Search Engine Optimisation is the act of analysing and editing your website to increase ranking on search engines. It aims to improve the website’s position on the search engine and results pages on various sites such as Google, Yahoo, and Bing.
The main benefit of having an SEO strategy in place is to get your website to the top position on the search engine result pages. With analytics and reporting tools there is a definite increase in traffic. It is a way to maximise the efforts put into the business.
As soon as the SEO efforts begin, traffic increases at a steady rate. It also helps to grow your sales and revenue. The search engine’s goal is to provide unbiased results that give the results information you are looking for as instantly and correctly as possible. They collect all the information provided online and rank them according to their quality and relevance.
Basic SEO Techniques
There are many factors involved when search engines rank websites in organic search. The SEO rankings are directly affected by how you optimise your website. There are many things you can leverage to boost your ranking. Below are some basic techniques you can do to boost your SEO strategy:
H1 Tags
H1 tags are the larger headers used to give an appropriate title to the content. It is the most important heading because it is the highest-level tag that shows what your page is specifically about. This will help search engines to understand your page content better.
How to optimise H1 tags:
✓Each page should only have one H1 tag
✓Ensure that all pages on your website have an H1 tag and each tag is unique. Avoid any duplication
✓Match your H1 with the main title of your page. For a blog or article content, you may use the article title as an H1 tag
✓Insert the main targeted keyword on the H1 tag
✓Make it short, straight forward and efficient. Keep it a maximum of 60 characters
Keywords
Without the right target keywords, the SEO has no foundation nor clear direction. Being watchful about your keyword can transmit a signal to the search engines that your article is all about the particular topic being searched.
Optimising a page for particular keywords can be tricky. If we insert too many keywords within content inappropriately, search engines might see it as spammy. But if you don’t insert enough keywords within the content, search engines might see it as not being optimised.
Here are some tips on how to use keywords for SEO purposes appropriately:
✓Pick keywords that are highly relevant to your products or services
✓Make sure your main targeted keywords are in the page title, URL, H1, and meta tags
✓Insert keywords within page content appropriately. Be mindful of the keyword density. Avoid doing keyword stuffing on your website pages
✓Optimise your keywords for internal link strategy
Meta Tags
The meta tag is an HTML element that defines and summarises the contents of your page to search engines. The click-through rate of your organic search results can rise with the help of compelling meta tags. The ones who see your page in the search results will click through and land on your page.
This is how your meta tags will look like on SERPs:
How to optimise meta tags:
✓Be mindful of the meta tag length. The meta title is ideally a maximum of 60 characters, and the meta description is 160 characters
✓Insert targeted keywords on the meta title and description appropriately
✓Write compelling meta tags to attract the target audience. Focus on their needs and what they might expect when searching for a particular search term
✓Ensure each page has a unique meta title and description
✓Meta title and description should reflect what the landing page is about
✓Inserting CTA is a plus point
Permalinks
The permalink is a complete URL for each page of a website. Search engines use permalinks to find website pages online, while people can take the permalinks and share them into the browser to visit one of the website pages.
Here are some tips on how to optimise permalink for SEO purposes:
✓Use secure URL protocol (HTTPS)
✓Plan a thorough website structure and build a well-structured permalink for each page
✓The permalink must be unique for each website page
✓Insert the main keyword in it
✓Make it short, straight forward and efficient
✓The permalink should reflect the page’s content
Backlinks
Backlink is also called an inbound link which is created when one website links to another. It is so named because it points back to the link to the page. Backlinks to your website are a signal to search engines that others vouch for your content.
If many sites link to the same website or web page, the search engine concludes that the content is worth linking to. Therefore also worth surfacing on a SERP. So earning these backlinks has a positive effect on the website’s ranking position.
Tips on optimising backlinks:
✓Use SEO tools to help audit your website’s backlinks
✓Target to get backlinks from high-quality websites that have relevant topics to your website
✓Create shareable content to get natural backlinks
Desktop vs. Mobile
Smartphones and Tablets have entirely disrupted and forever altered what was once a fairly linear buyer’s journey. These days, site developers must recognise how the users interact with a website and how their intent differs between mobile and desktop. Only then you can be assured that the content created matches both the intent and the device.
The content on your website should read easily or play smoothly on mobile devices. Users should be able to easily and large any image provided if they want to see it in detail. Users prefer their mobile devices at increasing rates, which means that brands need websites and marketing strategies that keep up with the current scenario.
Using tools such as Google Search Console or PageSpeed Insights can help you identify which area needs improvement to make it more mobile-friendly. It is essential to ensure that your website can be accessed perfectly from any size of the user’s screen.
Long-term SEO Strategy
Studies have proven that compared to traditional forms of advertising such as snail mail, radio commercials, and television, top placement in search engines usually provides a more favourable return on investment. To earn top 10 search engine placement, SEO or Search engine optimisation is the required primary method.
The SEO strategy needs to be a continuous process. A proper SEO strategy goes a long way toward the betterment of the business. SEO helps the customers to look up to your business in the best possible way. Proper SEO helps to show the best possible features of your business through the information provided.Managing SEO can be difficult especially if you do not have a good understanding of it or the right resource. For business owners, using affordable SEO services can be a brilliant solution. That SEO services expert can help increase your online presence and website traffic leading to better conversions without breaking your bank.